Hub and Spoke SEO Model

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An article written by Hyer Buzz, a white label SEO agency in Dubai, explaining the hub and spoke SEO model—an internal linking strategy designed to build topical authority through structured content clusters. Keywords include: hub and spoke SEO, internal linking, content strategy, and topical authority.

The Hub and Spoke SEO model is a content strategy that improves topical authority, user navigation, and internal linking. It revolves around creating a central “hub” page that links to related “spoke” content, and vice versa.

What Is the Hub and Spoke Model?

Think of a bicycle wheel:

  • The hub is a core, comprehensive page on a main topic.

  • The spokes are supporting pages that dive deeper into subtopics, each linking back to the hub.

This structure improves:

  • SEO by creating internal link signals.

  • User experience through organized navigation.

  • Time-on-site and reduced bounce rates.


Example Structure

Hub Page:
“Complete Guide to Local SEO in the UAE”

Spoke Pages:

  • “How to Use Google Business Profile for Local SEO”

  • “Optimizing for ‘Near Me’ Searches in Dubai and Abu Dhabi”

  • “Managing Local Citations for UAE Businesses”

Each spoke links to the hub, and the hub links to all spokes.


Benefits of the Hub and Spoke Model

  • Improved Topical Authority: Search engines recognize that your site comprehensively covers a subject.

  • Stronger Internal Linking: Helps distribute link equity across pages.

  • Enhanced User Flow: Readers can move naturally between related topics.

  • Higher Keyword Coverage: Hubs can target broad terms, while spokes capture long-tail variations.


Best Practices

  • Use keyword research to define the hub topic and its subtopics.

  • Ensure all spokes internally link back to the hub (and optionally to each other).

  • Keep hub content evergreen and updated regularly.

  • Use consistent anchor text to signal relevance.


Common Mistakes

  • Writing isolated blog posts with no central structure.

  • Creating spokes without a strong, optimized hub.

  • Using broken or irrelevant internal links.

  • Targeting the same keywords across hub and spokes, causing cannibalization.


Whether you’re starting from scratch or reorganizing an existing site, the hub and spoke model is one of the simplest ways to organize ideas with purpose.

Let us help you build a content strategy that connects. Contact Hyer Buzz today.

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